Why Your First Posts Might Feel Cringe (And Why That’s a Good Thing)

Scrolling through Instagram trends today made me realize...

half of marketing is just being brave enough to post cringe before it’s cool. 😅

Seriously.

I saw a reel today that had like 25,000 saves and hundreds of comments hyping it up — and not even six months ago, that exact same style of post would’ve gotten you laughed out of the group chat.

That’s the funny thing about trends.

When you see something that feels a little weird, a little awkward, a little “should I even post this?” — you’re usually seeing it before it becomes cool.

And in marketing?

That’s actually where you want to be.

Because people who wait for things to be “safe”…

who wait until the trend is already everywhere…

who wait until it’s polished and perfected?

They’re late.

Meanwhile, the brave ones — the ones willing to post a messy carousel, a casual Reel, a behind-the-scenes story with no makeup or lighting ring — they're the ones people remember.

Because here’s the truth:

Growth doesn’t happen from being perfect.

It happens from being present.

It happens from posting the thing you’re a little scared to post.

It happens from showing up before you have 100% certainty that it's going to “work.”

Half of marketing is just momentum.

Being willing to move before you feel ready.

Being willing to risk a little awkwardness to build a lot of connection.

Sis, if you're holding back because you're afraid something might feel cringe, messy, awkward, or “not good enough” — here’s your permission slip:

Post. It. Anyway.

Your people aren’t looking for perfect.

They’re looking for real.

And if you want help building a strategy that lets you show up authentically, sustainably, and powerfully (even on the messy days)?

That's where we come in.

Because your brand isn’t going to be built by waiting for everything to be perfect.

It’s going to be built by showing up — one brave, messy, human post at a time.

Ready to stop waiting and start growing?

Let’s get it.

If you’re ready to stop second-guessing your content and start showing up with confidence—even when it feels a little “cringe”—it’s time to build a strategy that actually works for you. At KS Marketing Studio, we help small business owners create marketing that’s bold, authentic, and wildly effective.